Thomas Mayfried. Ephemera. Graphic Design etc.
Exhibition 21.05 – 22.08.10
In 2003, architecture, design, fashion, film and photography were added alongside the visual arts as programmatic foci in the Haus der Kunst. This extended programme was accompanied by a new identity designed by Thomas Mayfried that associated itself with cinema, theatre and circus, while also referencing the building itself.
The Haus der Kunst is one of the National Socialist regime's first architectural propaganda projects. The historic interior architecture, as well as the original inscriptions in majuscule are largely still in existence. Thomas Mayfried's design introduced the opposite: lower case writing and asymmetry; in order to illustrate the idea of cinema, theatre and circus he chose a dot font, which could be combined optimally with the new corporate typeface, namely the unpretentious Helvetica prevalent worldwide. An abstract version the facade was always used as a logo until 2003. Though since the candid treatment of the house's history became part of the artistic programme in 2003, Mayfried introduced the brand "hausderkunst".
This presentation provides an insight into the designer's studio and his process of designing; it shows influences and favourites: works by William Klein, Alexandr Rodchenko, Dan Graham, Massimo Vignelli a.o., whilst at the same time opening up the discussion on communication design for art museums by presenting idiosyncratic designs such as works by Wim Crouwel and Mevis & Van Deursen for the Stedelijk Museum Amsterdam.
Stretch your view
Stretch your view
"Ephemera" by Thomas Mayfried — Audioguide
The 2010 exhibition "Ephemera" provided insight into the studio of designer Thomas Mayfried, as well as showing his influences and some of his own favorites. The audio guide leads you through the exhibition's stations, which also included works by Daniel Buren, William Klein, Diether Roth, and others. MORE
Exhibition 16.03 – 30.07.06
Konstantin Grcic creates industrial designs together with companies such as Krups, Magis, Plank, Flos, Nymphenburg and Classicon. The exhibition in Haus der Kunst' Middle Hall offers Konstantin Grcic the opportunity to present his works as he sees them – very subjective and free. MORE
Exhibition 08.10.99 – 09.01.00
Exhibition 28.03 – 23.06.02
Allora & Calzadilla
Exhibition 13.06 – 14.09.08
Based in Puerto Rico, Jennifer Allora (b. 1974, USA) and Guillermo Calzadilla (b. 1971, Cuba) work in the most diverse artistic mediums. Allora & Calzadilla now present a new work in the museum's former "Ehrenhalle" [Hall of Honour] addressing the history of this space, where Hitler used to hold his notorious speeches on culture. MORE
Exhibition 16.09.11 – 08.01.12
“Maniera moderna” is devoted to the multifaceted work of the Italian architect, designer and photographer Carlo Mollino, whose furniture inspired by Surrealism, design objects, photographs and drawings will comprise the first comprehensive exhibition of the artist’s work in a German-speaking country. MORE